Why I built Beyond Payday
You are being asked to type your income, your debts, and your retirement accounts into a website. It is fair to want to know who is on the other end of that, how it is paid for, and what happens to your data. Here are the straight answers.
Who builds this
I’m Shane Stebner, the founder, and a software developer who has built for the web for most of my career. Beyond Payday is not a startup I raised money for or a side project I hope to flip. It is the tool I wanted and could not find, so I built it, and I use it for my own household every month.
It started with a specific irritation. Every personal-finance app I tried wanted my bank login. In exchange it gave me transactions filed into the wrong categories, a sync that broke every couple of months, and still no answer to the only question I actually cared about — whether the plan works. I did not want a nicer transaction feed. I wanted the math.
You can check my work history on LinkedIn. I would rather you verify that than take my word for it.
The business, in plain terms
Beyond Payday is operated by HTMLGuy LLC, a registered Florida limited liability company doing business as Beyond Payday (formerly PiggySize). It is a real entity with a real address, not a brand name behind a contact form:
HTMLGuy LLC, dba Beyond Payday7901 4th St N, Suite 300
St. Petersburg, FL 33702
United States
There is no venture capital, no outside investor, and no acquirer. Revenue comes from Pro subscriptions and nothing else — no ads, no data sales, no affiliate kickbacks from lenders, and no third-party financial aggregator taking a cut of your information on the way through.
Beyond Payday is not affiliated with Beyond Finance, any debt-settlement company, or any payday lender, and it does not offer loans.
Why this does not disappear the way Mint did
This is the fair question to ask a small product, so here is the direct answer.
Mint did not shut down because it ran out of money. It had Intuit behind it and roughly 20 million users. It shut down because it did not earn enough to justify its place inside a large company. Zeta shut down because Acorns bought it and decided not to keep it. That is the actual failure mode for consumer finance apps: not insolvency, but being switched off the day they stop being strategically interesting to whoever owns them.
Beyond Payday is not exposed to that. There is no board meeting where it has to defend its growth rate, no investor expecting a return, and no acquirer who can shelve it. It costs about as much to run each month as a phone bill, and Pro subscriptions cover that comfortably. It improves as people upgrade, and it keeps running if they don’t.
And a commitment, in writing: if we ever decide to wind Beyond Payday down, you will get at least 90 days’ notice and plenty of time to download an export of the financial records supported by Settings. The one exception is something truly out of our hands, like war, a natural disaster, a critical service provider going under, or a zombie apocalypse. Even then, billing stops on its own and your data stays available to download. You do not have to wait for that to happen to get your data — a JSON export plus CSVs of supported records are downloadable from Settings on every plan, including Free, at any time. Nothing here is held hostage.
What I care about
This is a passion project in the literal sense — I care about how it is built and how it is run, not only the feature list. Here is what gets the most attention, in order of priority:
Helping as many people as possible
The goal is to help as many households as possible get a handle on their money, and a paywall in front of the basics works against that. So the Free plan is a real plan, not a trial: bills, what is left each month, net worth, debt payoff, goals, what-if scenarios, and family sharing all cost $0, with no card and no time limit. Pro members fund it, and Pro covers the heavier planning: retirement, side businesses, and Beth, the AI assistant.
Privacy
Beyond Payday never connects to your bank, so there is no bank login to hand over or lose. There are no ads, and your data is never sold or passed to lenders or marketers. Even the admin tools hide your real figures by default: to see them, support has to ask by name, you approve it for a set time from Settings → Privacy, and every look is logged where you can read it.
Security
Access rules are enforced in the database itself rather than trusted to application code. Sign-in supports passkeys and authenticator-app two-factor, not text-message codes. The security page names every company that touches your data and points you at headers you can check yourself.
Transparency
How it makes money, who handles your data, and what it cannot do for you are all written down in plain language, including the parts that are less flattering. There is no hidden agenda and nothing tucked away in fine print.
Accessibility
Every flow works from the keyboard, every control has a name a screen reader can announce, and colors are checked against WCAG contrast ratios rather than eyeballed. Money software that only works for people with perfect vision and a mouse is broken software.
Performance
Pages should render fast on a mediocre phone on a bad connection, not just on a laptop on office wifi. That means server-rendered HTML, images sized to the space they occupy, and no third-party script that buys a metric at the cost of a second of load time.
None of that is marketing language you have to take on faith. The security page lists every vendor that receives any of your data and sticks to claims you can verify yourself.
What Beyond Payday is not
I am a developer, not a financial advisor, and Beyond Payday is a planning and tracking tool rather than advice. It does the arithmetic — IRS contribution limits, Social Security at each claiming age, year-by-year projections, Monte Carlo success rates — on numbers you enter. What you do with the result is your call, and for anything consequential it is worth walking into a fee-only advisor’s office already knowing your numbers. That is exactly what it is built for.
Questions I have not answered here?
Support is me. There is no ticket queue and no outsourced first line — a real person reads every message, usually within a business day.